Yep, we do innovation
We're into developing new technology for people (you, specifically). Here's a bit of shameless self-promotion before we get into the interesting stuff. You should call us today if:
- You've got a great product idea involving cutting-edge technology
- You need a smart team of software, electronics, and web developers with impressive capabilities
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and our website portfolio.
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Here are 5 pieces of 2010's coolest technology, developed by people like us for people like you. Don't forget to read (or skip) to the end, for some great insights on product innovation.
1. Tablet PCs are crazy big
In case you've been living in a cave, these clever devices have been hitting the shelves in a big way. There are 3 basic varieties: iPad, Google Android-based tablets, and micro-notebook-style tablets running MS Windows. Here's a few that stand out:
2. Fibre-optic cables are...
...slowly being laid out around the country. But if you're waiting for superfast internet to make you a happier, better, more fulfilled person, you should probably seek help.
However, they're talking about having fibre to your door by early next year.
To help get the fibre laid out, Sharp Concrete Cutters have built this rather cool microtrenching machine.
3. Digital, internet-connected TV
Old technology, but renewed interest: Digital TV is on its way in and now, Apple is getting into the set-top-box market, and
Google is quickly following suit.
With 3G internet well-established, and fibre-optics on their way do your door, expect to see a sudden & massive explosion of web-connected audio-visual content that YouTube could only dream of.
Not to mention millions of new ways to be bombarded with incredibly annoying advertising.
Are you ready for it?
4. Quantum computing
Ok, this one definitely won't hit the market for a while. But when it does, it'll change the meaning of instant.
Toshiba's scientists have developed a new diode that emits quantum-entangled light
. They say basic quantum computing circuits using the technology could be ready in five years. In fact, according to Wikipedia, heaps of things are happening in this area all the time.
That's interesting for the techies, but what real-world applications do quantum computers have?
- Much faster computing: especially for number-crunching applications like 3D simulation, games, fluid dynamics, materials analysis
- Cryptography: making & breaking the highest-security codes the world's ever seen.
- Creating new types of materials: with an ability to simulate complex chemical environments, exciting new synthetic materials can be developed
- Analysis of superfluids and quantum hydrodynamics: nope, that doesn't mean much to me either, sorry
Um, I hope you haven't been watching what the bleep lately.
5. Self-balancing unicycles
You thought Segways were fun? You should check this out. Not only do they look much cooler than Segways, but they're more compact, less likely to get in your way if you fall, and significantly cheaper.
They might not hit the streets in a big way, though. People seem to be uncomfortable about the "circus clown" image.
Interestingly, self-balancing unicycles are an idea that we've been throwing around here at Brush for a while. We're all dedicated unicyclists around here (part of the clean green image), so we're excited to see this product hit the market.
So, what makes these ideas so great?
Surprisingly, all of these innovations (except quantum computing) are built around technological concepts that have been around for years. Sure, most things are faster and smaller than they were 5 years ago, due to developments in silicon chips that weren't possible then. But the research and materials to develop all this are nothing new.
Here's the point: one way or another, companies like IBM, Apple, Google, have succeeded in making each new gadget an exciting success (conveniently forgetting about the failures). When you think that most new gadgets are really just fast, small computers, it doesn't really sound that exciting. So what does it take?
Obviously there's a lot of things that contribute to the success of the best innovators. But here's a condensed version:
- Brilliant execution. All it takes is one aspect of your innovation to be confusing, klunky, embarrassing, and you've lost the game. But more than that -- in addition to solving a problem, the solution needs to be presented clearly, smartly, excitingly.
- Uncompromising focus on people. If your innovation doesn't really help people, who's gonna buy it? Duh. But it's scarily easy to lose this focus.
- Changing with the times. Things change, and your innovation will be history if it doesn't fit the real world.
Short and sweet. Also telling is what's not on that list. While they're important, things like business training, marketing nous, social media presence, technical quality, etc, none of them are game-changing factors.
Wait... did you say marketing's not in the top three? Well, actually, it's number 2. The best marketing is all about people, and if it's not then it simply doesn't work.
We've got a number of interesting articles collected here on our website for you to read about innovation.
Here at Brush, we help you execute your people-focused ideas brilliantly and flexibly. We understand what it takes. Get to know us.
Till next time
Thanks for reading!
We enjoy writing this newsletter, but we want to make it a great experience for you. So if you have any critical feedback, we'd love to hear from you.
Kind regards,
The team at Brush Technology
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